When you first launch a product, lots of things can and do go wrong. The common tendency is to want to collect as much data as possible. But in today’s world, where we can measure almost anything, we often end up drowning in a sea of information.
Metrics were supposed to be the answer, but they only tell you what’s going wrong
– not why or how to fix it.
As a result, you keep cranking out more features in search of that mythical killer feature. You know, the one that’s supposed to make your product take off? Pretty quickly, your minimum viable product is turning into a bloated monster.
If you've been following Lean Startup, you've no doubt heard of pirate metrics, cohorts, split testing, and lifecycle messaging.
The Three Goals of USERcycle:
- Benchmark the true performance of your product
- Identify the constraint (key metric) to improve
- Measure if your "improvements" actually improve the product
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Who’s behind this?
Ash MauryaAuthor, Running Lean
Eric RiesAuthor, The Lean Startup
Jason CohenFounder, WP Engine
Joshua BaerCEO, OtherInbox