Why an Application Process?

We are rolling out USERcycle using a 10X launch model

We've written about the 10X launch model here.

The basic idea is that in order to build the "right" product, we decided it was important to be highly selective with our early customers (early adopters). While we believe USERcycle can service a wide array of products, trying to tackle them all at once would be a mistake.

How it works

We initially openned up USERcycle to just 10 early customers and gave them a high-touch (concierge MVP) treatment. With each stage, we aim to bring in more customers, gradually move from a high-touch to a self-serve model, and gradually loosening our early adopter definition.

We are currently at stage 3 in the rollout plan.

Who is an ideal early customer?

An ideal early customer is someone building a SaaS-like product (trial based or freemium) with some early traction (over 10 sign-ups a day).

We decided to start with SaaS because it's a much simpler business model to tackle. It has a timeboxed funnel and a clear goal: to convert users into paying customers. We have also spent a decade building these kinds of products and understand them really well.

The early traction requirement is needed to ensure fast learning for both of us. USERcycle relies heavily on cohorts and experiments both of which require steady daily traffic to drive optimal learning and results.

And there's more...

We are still in the early stages of rolling out USERcycle which means we are highly motivated in getting you results. We offer all our early customers a high-touch conceirge experience - at no extra cost.

That means

• We will work closely with you to get you integrated.
• We will share our methodology for actionable metrics and innovation accounting based on Running Lean and Lean Startup principles.
• We will participate on 1:1 calls to review your metrics and help you formulate a plan to improve them.

We don't just want you to succeed. We need you to succeed.